Resume

EXPEREINCES

American Express, New York, NY

2023-

Senior Associate, Delta Co-Brand Strategy

• Increasing YoY conversion by 15% in co-brand’s largest channel by redefining offer and segmentation strategy.
• Delivering ~50% of all Delta card member acquisition by strategically developing and driving digital marketing and data capability roadmap through A/B tests and offer strategy.
• Seamlessly integrating new, industry-leading co-brand benefit “TakeOff15” into flight booking journey, driving +100% MoM lift in conversion
• Introduced a new premium targeting model to acquire higher quality prospects; drove uplift of 60% in annualized revenue.
• Executing monthly and FY forecasting and reporting; built model that improved forecast accuracy to <3% variance MoM.
• Managing two analysts to help foster business education and increase team productivity.

Super Coffee, New York, NY

2020-Present

Digital Marketing Operations Manager

• Oversaw all site merchandising on our DTC site including the launch of our new products across all channels.
• Defined digital marketing reporting to be able to identify potential areas of growth within the digital department.
• Owned product content, database, syndication, and channel-specific best practices
• Worked with content team on CRM and promotion strategy on DTC to grow loyalist program.
• Managed branded merch line by working with influencers and partners on launching an exclusive Super Coffee crewneck and hat.
• Executed a planned strategy for all paid search which has helped increase impression share by 10% quarterly.

Digital Marketing Operations Specialist

• Standardizing an inventory replenishment strategy by working with our logistics team and warehouse partners to ensure the best-in-class customer experience.
• Support paid social, search, display, and retargeting marketing to help grow new customer acquisition by 30% while managing multiple external agencies.
• Overseeing all site merchandising on our DTC site including the launch of our seasonal products which drove 25% of sales in April and May.
• Supervising the first ever Digital Intern who has proven to be a vital aspect to our team with the help of my training.

E-Commerce Growth Coordinator

• Scale performance marketing efficiently across paid search (Social, PPC, Affiliate, Podcast, Display) and organic marketing (SEO, Email, SMS).
• Creating future development plans for Walmart.com and Amazon.com which includes creating KPIs, increasing marketing spend, creating assortment strategy, and updating content to match brand image.
• Establishing a game plan for advertising across Adwords, Smartshopping, and YouTube which has helped sales increase by 20% across all platforms.
• Implementing best in class content across both our DTC site and external sites to help drive new customer acquisition by 40%.

Walmart, Hoboken, NJ

2019 – 2020

Site Merchandising Analyst

• Created site experience for office supplies team during back-to-school campaigns, increasing traffic by 10% year over year.
• Developed visual merchandising strategy for school supplies department main pages.
• Led online strategy to optimize customer experience and drive traffic, sales and conversion, including SEO, taxonomy, and cross- category initiatives.
• Collaborated with marketing and creatives to execute seasonal strategies.

Category Buyer, Fitness Accessories and Fitness Recovery

• Managed two different categories in Exercise and Fitness on Walmart.com while working cross-functionally with finance, SCIM, site experience, and marketing to exceed financial and inventory KPIs.
• Established new taxonomic structure and site experience by onboarding premium brands and creating educational content for customers to drive them down the customer decision tree, yielding 40% growth after launch.
• Led onboarding process for all new suppliers for entire department.
• Created site experiences for “fitness at home” which drove 20% increase in sales.